Share of eligible orders routed through the assignment system
Product Manager · 5+ years across AdTech and service operations
I make complex services easier to use — and easier to run.
I've scaled an events business to 300+ events a year and launched an advertising format that reached 0.67% CTR. I automate repeatable work. The people accountable for the outcome still make the decisions.
Based in Vietnam Open to relocation in the UK and Europe Visa sponsorship required
Selected outcomes
Impact at a glance
Four outcomes from service operations, revenue growth and AdTech.
Reduction in average delivery cost per event
Revenue doubled in 2021 and again in 2022
CTR for a new interactive advertising format
Featured work
Two cases — including the decisions behind the results.
Both began with repetitive work people were already doing by hand.
Building a Booking-to-Host Assignment System for 300+ Events a Year
I mapped the workflow, set the MVP scope and led delivery of a system that replaced repeated host coordination with structured order routing and notifications.
- Scale
- 300+ events/year
- Efficiency
- 25% lower cost per event
- Experience
- 78% rated 8+/10
Cutting Weekly Campaign Reporting from 3–4 Hours to 15–30 Minutes
I initiated and led a reporting workflow that automated data transfer and calculations, standardised the output and kept campaign decisions with managers.
- Efficiency
- 15–30 min/report
- Adoption
- Department-wide
- Validation
- 100 reports/version
Experience
Product leadership in AdTech and service operations.
I currently work on an advertising platform. Before that, I built a nationwide events business from zero.
VK · Full-time
Product Manager, AdTech
I manage product work for a large-scale digital advertising platform, from strategy and roadmap decisions to campaign optimisation and delivery with business, design, analytics and engineering.
- Interactive format: 0.67% CTR from a 0.2–0.3% baseline Led a two-month cycle from discovery through launch and cross-browser optimisation.
- Roadmap and prioritisation Turn customer and commercial needs into platform priorities, then lead delivery with design, analytics and engineering.
- Performance decisions grounded in metrics Use CTR, conversion, retention and ROI to decide which campaign and product improvements to prioritise.
- Spend data refreshed every five minutes Set the target and aligned product leadership and engineering on replacing a legacy flow that refreshed twice a day.
- Weekly reports cut from 3–4 hours to 15–30 minutes Initiated the reporting workflow that became the department standard.
Consumer Events Marketplace · Full-time
Product & Business Development Lead
I built a nationwide events business from zero and owned product strategy, market research, go-to-market, operations and team development.
- 300+ events a year Scaled delivery across Russia, from private gatherings to events with more than 1,000 attendees.
- Revenue doubled in both 2021 and 2022 Found new market opportunities, redesigned the offer and built repeatable acquisition and delivery processes.
- 5-person team and 20+ hosts Built the core team and a distributed host network across multiple regions.
- New flagship event format Took the format from concept to market and presented it to peers and competitors at the Scene industry festival.
- 25% lower average delivery cost per event Automated booking-to-host matching and improved work allocation across the host network.
Selected product impact
Two more AdTech initiatives, in brief.
Short examples of product decisions made under different constraints.
Launching an Interactive Advertising Format
Led research, requirements, launch and cross-browser optimisation for a new format.
Refreshing Advertising Spend Every Five Minutes
Set the target and aligned stakeholders on replacing a legacy data flow.
About
I start with the work people are already doing.
I map the customer journey and the operations behind it, then use constraints and unit economics to decide what to build first.
See the whole journey
I look at the customer experience and the operational work behind it, including the parts users never see.
Build in useful stages
I turn ambitious goals into testable stages, clear decisions and a roadmap the team can deliver.
Use the right tool for the problem
I use AI when it improves a real workflow, not to make an ordinary feature sound new.
Make ownership explicit
I bring the right people into decisions early and make clear who owns the outcome.
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